Tuesday, November 20, 2007

Beware "Greenwashing"

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Consumers: Don't Be Fooled By Green Promises
By Rebekah Kebede


Trying to reduce your carbon footprint? Buying products marketed as environmentally friendly may not do much good -- if any at all, according to a survey by environmental marketer TerraChoice released Monday.


A review of 1,018 products -- from flooring to air fresheners to mouthwash -- carrying 1,753 environment claims showed that the majority of so-called "green" products were labeled in ways that were vague or deliberately misleading.

The report said that of the products examined "all but one made claims that are either demonstrably false or that risk misleading intended audiences."

The Pennsylvania-based firm, which refers to misleading environmental marketing as "greenwashing," said it found "six sins of green marketing" -- hidden trade-offs, no proof, vagueness, irrelevance, fibbing and the lesser of two evils.

more...

http://www.reuters.com/article/lifestyleMolt/idUSN1941000020071120

3 Comments:

Anonymous bobcat said...

Good morning, Donal! ! see the usual whiners have fallen all over themselves rushing to strike a 'savage' blow this a.m.! (Up one.)

6:34 AM  
Anonymous teller said...

Sounds like 'brainwashing' - with good reason.

8:15 AM  
Blogger VerityINK said...

Hi, guys! Yes, just more money-making scam-olas from the Left!

9:52 AM  

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